During the "May Day" period, Da WaiShan staged azaleas and fireworks. For 3 consecutive nights, silver fireworks brought the city fireworks show, so that visitors feel a fireworks in the mountains to see the experience. Silver Fireworks For Pictures
After enjoying the fireworks display, visitors can also buy fireworks at the site's selling points to experience the fun of them in designated areas. Xu Yibo Photo
Just concluded the "May Day" holiday, for many fireworks people, see the future of the industry's new direction of development and ideas: the flower gun culture and tourism deep integration, to promote consumption upgrade.
"Fireworks Cabin" debuted in Liuyang 12 scenic spots, Da Waishan National Forest Park for 3 consecutive days held fireworks display, multi-site scenic spot fireworks show..." During the May Day period, Liuyang flower gun in the upgrading and transformation of an attempt, rekindled the industry development hope. "It's going to be an epoch-making, innovative approach. "For the "fireworks into the scene (city) area" activities, Hunan Province fireworks product safety quality supervision and testing center director Huang Tea Xiang is evaluated.
Fireworks open the way, product follow-up. "Fireworks and tourism" mode, in the past, on the basis of simply setting off fireworks, in the scenic area to sell fireworks products simultaneously, which is becoming a "replicaable" mode.
Watch fireworks and play with fireworks in scenic spots
Visitors experience the charm of fireworks during the interaction
"The first time I saw fireworks in the National Forest Park, it felt very different. "At 7 p.m. on May 1, Li Weihua, a tourist from Changsha, took his children to enjoy a city fireworks display brought by silver fireworks. She cheered with the children as the fireworks lit up.
"The scene is very beautiful, the atmosphere is very strong, go back I will recommend to friends, next time will come again." And the first time to the Da Wai Mountain tour Zhang Jingxuan, after watching the fireworks display, said: "This tour, cost-effective." "
Ms. Hu is also a tourist from Changsha, this year, "May Day", she and more than 10 family groups to da Waishan tourism, watching azaleas, watching fireworks show, "very happy, very fun!" Fireworks sold on site make children have fun. "After the 20-minute fireworks display, Silver Ocean fireworks also took out four kinds of city fireworks to interact with visitors, so that visitors can not only watch the fireworks display live, but also participate in the fireworks display. "Only by adding an interactive experience can fireworks leave a deeper mark on consumers' minds. "Silver Ocean Fireworks CEO Long Gangyong introduced, they set up a sales point at the site, a box containing seven or eight products of the fireworks package, the price of 60 yuan, visitors can be set off in the designated area at the site. In three days, the sales of the product reached 40,000 yuan, much more than they expected.
The fireworks mode, which opened in Da Waishan National Forest Park, is a useful exploration of the Silver Ocean fireworks in response to Liuyang's "Fireworks Into the City Area". Yinyang Fireworks General Manager He Rongqiang introduced, on-site display and sale of products, combined with the characteristics of The National Forest Park in Da Waishan into all kinds of creativity, the realization of the fireworks technology culture and natural landscape integration.
"Fireworks Cabin" Debut
Explore the new model of Liuyang flower gun marketing
"In the past, children were bought fireworks, but the product range was limited and it was difficult to buy fun products. Ms. Hu said that there are many people like her who have a need for high-quality fireworks, but there are limited places to buy and limited product ranges, and she hopes to be able to buy more good-looking, fun and safe fireworks products in Changsha in the future.
For Ms. Hu's request, Liuyang is working in the area of the city by promoting fireworks, so that more consumers can buy a full range of fireworks products. "May Day" period, Liuyang set up in 12 attractions, "fireworks cabin", is the first test water marketing new model, aimed at further spreading the Liuyang flower gun brand, to activate cultural tourism consumption.
According to the plan, the second batch of "fireworks huts" will be launched on October 1, and promote the fireworks products franchise exclusive supply, to achieve the integration of the so-call platform and the fireworks industry. By May 1, 2021, the first anniversary of the launch of the "fireworks hut", Liuyang will plan to carry out the "fireworks hut" shopping festival and anniversary activities, to create a cultural tourism, scene interaction, entertainment and shopping in one of the experience-style consumption model, the development of "tail box economy."
Liuyang City Fireworks into the scene (city) district working group related to the person in charge, relying on the state-owned enterprise platform, "fireworks cabin" in strict accordance with the "unified distribution point, unified logo, unified procurement, unified distribution, unified price" operation process, to create a "retail wholesale, high-end customization, live experience, scene interaction" marketing model, to create a safe, environmental protection, norms, replicable, profitable operating system template. On April 21, Liuyang organized the "fireworks into the scene (city) area" procurement enterprise product production dispatch meeting, pointed out that industrial upgrading must rely on consumption upgrading, and fireworks into the scenery (city) area is to promote consumption upgrading, promote industrial transformation and upgrading, promote the industry across the development of important measures, enterprises to look at the long-term, dare to try, strictly control the safety and quality of fireworks products, in the industry difficult period to meet the new model, new development.
Segments bring safer fireworks into the city
"Consumer demand for fireworks is still strong. He Rongqiang said, by the traditional sales channels, many people difficult to buy safe, interesting products, good products are also difficult to directly to consumers, the industry needs to do is how to get through this "last kilometer."
In this regard, silver fireworks to take the way is: through the sound and other short video platform to release product information, and dealers in-depth docking, change its original sales ideas, through the service sinking, pry the terminal market. "The development of the fireworks industry must be controlled quality. He Rongqiang said that fireworks into the scenic (city) area is the exploration of the cultural brigade fireworks, but also to make fireworks back to the city's important measures, enterprises to constantly improve product quality, in order to obtain consumer recognition.
In He Rongqiang's view, fireworks to return to the city, we need to establish a sub-concept, from small fireworks to choose more safe and environmentally friendly fireworks to "enter" the city. Products must be strictly in accordance with standards and requirements of production, to ensure safety, micro-smoke, environmental protection. "The current city fireworks standard has not yet been introduced, we can do our own products, and then the market for export. "
In order to fit the "city fireworks" theme, Silver Ocean fireworks for 6 consecutive years of innovative products, each year more than 200 new products developed. He Rongqiang introduced, each product's duration, effect is set, through the creation of user experience-oriented innovative research and development and production model, the introduction of safe, controlled, fun, interactive urban fireworks products.
Can strive to open fireworks in Orange Island "internet celebrities punch point"
Qiu Jian, deputy general manager of shanyu fireworks, said that fireworks to really enter the Jing (city) area, the industry must be good at doing, the so-called trend, is a wave, a big wave. We are holding a group march ingress in order to have a wave of ripples.
"To save the industry, avoid single-handedness. Qiu Jian said that fireworks products into the scenic (city) area, the standard must keep up, and consciously to comply with and implement, through the industry to work together to bring traditional arts and culture into the young people's scenes and communities.
"May Day" period of the development of fireworks, but also to the industry to bring new inspiration. Qiu Jian believes that fireworks into the scenic (city) area, it seems very difficult, but there is a place where you can show your strength, you can find the best breakthrough point, hit this point is likely to have a windfall.
Qiu Jian said this point, is Changsha Orange Island. He thought Orange Island was an excellent traffic entrance. Should strive to set up here so that visitors can be near to see and experience the fireworks punch point, one is to create a fixed-time staged rhythmic fireworks show, dynamic music rhythm, amazing column fireworks, is not exactly the most needed scenes for tourists and Internet celebrities? The second is to promote Liuyang "fireworks hut" in Orange Island landing, demarcating the area of discharge, so that fireworks into the lives of urban residents, deepen the integration of fireworks and tourism.
"A point can detonate a city!" "Orange Island itself is the focus of the city, is the carrier of its own traffic, in Orange Island to do creative, it is easier to make an Internet era explosion point.